The value of top-down communication is well established. But, bottom-up communication helps companies funnel ideas from employees and understand their needs.

Creating a culture of inclusivity and idea-sharing will require a shift in communication strategies and relevant digital infrastructure.

In this live webinar, we will discuss the nuances of fostering a culture of bottom-up communication and the best practices to get you started.

Join Jason Anthoine, Managing Founder of Audacity, and Tyrone Webb Jr., Head of Global Communications at SAP, on July 28, 2020, at 10 am PT for an intensive session where we will discuss:

  • Why it’s crucial to have a bottom-up communication strategy
  • Proven ways to foster a culture of bottom-up communications
  • The best metrics to measure success


Jason Anthoine

Managing Founder ,

Jason is an internal communications expert who helps companies inform, evolve and inspire their employees. He has an indefatigable experience of nearly 30 years with global brands like GE, Siemens, NBC Universal, Newell Brands, Mars Chocolate, InterContinental Hotels Group, British Telecom, and Cinnabon. His rich insights and guidance helped these companies define and share their corporate stories and transform their workplaces from “tired and bored” to “inspired and onboard”. At present, he is the Managing Founder of communications consultancy firm ‘Audacity’ and involved in internal comms, HR comms and change management work for brands such as Bayer, Johnson & Johnson, Xerox, and more.

Tyrone Webb Jr

Head of Global Field Communications, SAP SuccessFactors.

As a savvy strategic leader, Tyrone currently spearheads Global Field Communications for SAP’s largest Cloud Business Group, SAP SuccessFactors. In this role, he strategizes executive messaging with business priorities for 3500+ employees, customers, and partners. As an early adopter in social media, Tyrone is responsible for raising the professional and personal brand of the SAP SuccessFactors’ leadership team, which has been validated by highly respected individuals.

Additionally, Tyrone is the frontrunner for one of SAP’s largest Employee Network Groups (ENGs), Pride@SAP North America, which has successfully raised the bar to create a safer work environment for 100,000+ employees. He is also a standing Diversity and Inclusion roundtable member in helping SAP to increase their inclusion footprint. Most recently, Tyrone served as Vice-Chair and Marketing Strategist for two Atlanta-based non-profits, Auditory Verbal Center and National Black MBA – Atlanta Chapter.

Rajiv Nathan

Speaker & Startup Storyteller

Known as the Heavyweight Champion of Story, Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping startups not suck at pitching and telling their story so they stand out to their audience and stand apart from competitors. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast. Talk to him about Hamilton, WWE, or Seinfeld and you'll have a friend for life. recognized as an ‘Employee App of Choice’ in the 2020 Employee Apps Report by Clearbox Consulting Get the Report