Organizations – especially during this time – are investing in digital communication to boost employee productivity but adoption has proven to be a common challenge. In this webinar, you’ll learn about the typical causes for failure or ineffective implementations and strategies to overcome them. The panelists – who are experienced and passionate about this topic – will share their view of types of failures, means to detect them, and possible ways in which they have mitigated or recovered from the situation. This webinar will be worth your while if you want to ensure your internal communications strategy doesn’t fall prey to any implementation pitfalls.


Blair Pleasant

President & Principal Analyst,

Blair Pleasant is President & Principal Analyst of COMMfusion LLC and a co-founder of BCStrategies (formerly UCStrategies). As a communications industry analyst, she provides strategic consulting services and market analysis on business communication applications, technologies, and markets, aimed at helping end-user and vendor clients both strategically and tactically. Her primary areas of focus are Unified Communications and Collaboration, Contact Center, and other business communications technologies. Blair provides clients with a variety of custom consulting services, including market analysis, surveys and research, white papers, product assessment, competitive analysis, strategic development, vendor analysis, marketing and product positioning, partner development, and more.

She is a frequent speaker and participant in industry conferences, webinars, podcasts, and other events to help educate customers, solution providers, channel partners, investors, and others about the evolving Unified Communications and Collaboration and Contact Center markets.

Blair’s blogs and articles can be found on and She also tweets on Twitter as blairplez, and you can find her on Facebook and LinkedIn.

Caitlin Strauss Corda

Senior Consultant and Account Lead,
Blue Beyond Consulting

Caitlin is a senior consultant and account lead at Blue Beyond Consulting, a management consulting firm that builds effective organizations where both the business and the people thrive. In her role, Caitlin focuses on the creation and delivery of effective communication strategies that align leaders, engage employees, and inspire change and adoption.

She is deeply passionate about the people side of business — with expertise in employee engagement, organizational communications, culture building and activation, leadership development, organization development, and strategy development and alignment. She helps leaders of Fortune 500 companies pinpoint the levers within their teams that will achieve the right breakthroughs at the right time, and in a way that’s real, practical, and centered around lasting impact.

Rajiv Nathan

Speaker & Startup Storyteller

Known as the Heavyweight Champion of Story, Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping startups not suck at pitching and telling their story so they stand out to their audience and stand apart from competitors. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast. Talk to him about Hamilton, WWE, or Seinfeld and you'll have a friend for life. Recognized as The Employee App of Choice by Clearbox, Again! Learn More