Company-wide emails, bulletin boards, newsletters, even print magazines—there are many ways of communicating essential company news to all the employees. This is commonly called internal communication within an organisation.
Most companies have an internal communication (IC) strategy, the main purpose of it being the effective flow of information within the organisation. This gives the employees of a company a proper direction to work towards and relate to. Without a company vision to follow, collaboration and productivity become difficult targets to achieve.
Internal communication, though, goes beyond just announcements addressed to your workforce. You need to make sure that all your employees have read and understood the communication, that you understand their thoughts and questions about it, and also ensure that you facilitate productive discussions among your workforce. This is all the more essential when you have a distributed workforce and a large number of non-desk employees.
Understandably, all of these cannot be accomplished simply with an email or blogging tool. You need an app that is built for effective internal communication.