At the start of 2020, businesses were already grappling with the need to adapt to fast-paced market changes.
Internal communications strategies were being adapted to evolving marketplaces.
However, almost nobody was prepared for the surprise that was in store in the ensuing months.
The coronavirus took over the world in no time!
The world shut down overnight, with cities and events mirroring a dystopian fantasy.
Shelter in place, lockdown, contact tracing, flattening curve, second wave, new normal – these terms became common parlance.
It took a few months for people to adapt! Eventually, the shock subsided and acceptance set in, albeit, with masks, sanitizers and thermal scanners as the weapons of choice.
Businesses bore the brunt of the shutdown.
Internal communications – the functionality that was rather undervalued till now, started gaining prominence during the pandemic.
The pandemic induced lockdown and shift in work dynamics required businesses to communicate more extensively with their employees, stakeholders and customers.
Therefore, this crisis earned internal communications a long-delayed seat at the table.