The physical location where collection of data or information takes place is called the ‘field.’
It could vary depending on the domain of work.
It can range from a retail store, a mall, a school, or a particular customer segment.
Irrespective of where it is being collected, field data is extremely important information available to a business.
Field data gives business owners and decision makers the insights needed to craft strategies and make informed decisions.
Leveraging this data saves resources and streamlines operations.
Some of the industries that benefit from field data collection are engineering, energy, construction, telecommunications, and so on – all industries with a large section of deskless workers.
Field data collection observes behaviours of people in their natural environment.
Researchers interviewing consumers in a retail store to understand their purchase patterns is an example of field research.
Sociologists interviewing specific sections of society, whether it is socio-economically specific or ethnicity based, is a form of field research.
Insurance companies collect data about houses, the material used in construction and so on, in order to better design their products.